Kawaiiverse Hackathon 2022: Building the Kawaiiverse gaming ecosystem

2022-07-13 11:01:15 By : Mr. Youfa Huang

Aiming to incubate the community-owned Anime Metaverse, Kawaiiverse recently launched their first ever Hackathon with the mission to find promising talents from all over the world, starting with gaming projects.

Teams of game developers and individuals with passion for games will have a chance to win an initial prize of $5,000 and options to further develop their game with SmartML's support to join Kawaiiverse, the central hub for Anime and Manga creators in blockchain. The gaming ecosystem is just the beginning of this metaverse and opportunities are opening for more interested developers to join.

Kawaiiverse is a joint venture between Imba, a renowned game company with multiple successful games and Oraichain, the world's first intelligent and secure solution for emerging Web3, scalable Dapps, and decentralized AI. Kawaiiverse started with Kawaii Islands, an anime-style farming game in 2021 with the vision to build an Anime Metaverse, where everyone can play, create, connect and earn. After several economy updates, Kawaii Islands is now running on a sustainable economy model, designed to protect their tokens from hyperinflation and solve one of the main problems of P2E games.

Along with the balanced economy, the Anime Metaverse now has its own subnetwork on Oraichain with full EVM and Cosmos support, the team is setting a strong foundation infrastructure for future development.

Determined to expand the gaming ecosystem, one of the core lines of Kawaiiverse, the developer team is now holding the project's first ever hackathon. Calling for all independent game developers and indie game studios around the world to join, develop a prototype for the game of their choice and flourish along with the ever growing ecosystem.

Joining the Hackathon, the participating teams will stand a chance to take:

More details can be found from https://hackathon.kawaii.global/ . Teams of independent developers and indie game studios, prepare your idea, set up the prototype and get ready to join Kawaiiverse.

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East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

" The Office: Somehow We Manage offers players the chance to immerse themselves in iconic moments from the series and connect with their favorite characters like never before," said Darcy Taylor , Chief Executive Officer of ESGG. "Fans of The Office will absolutely feel the nostalgia through this new game."

" The Office: Somehow We Manage reimagines the cast as vibrant, animated characters for the first time, bringing a fresh new experience to The Office fans everywhere," said Jim Molinets , SVP of Production, Universal Games and Digital Platforms. "The game will transport players into well-known and hilarious episodes that have resonated with so many over the years and let them 'clock in' even more time with their favorite Dundler Mifflin employees."

The Office: Somehow We Manage will allow fans to relive memorable moments from the show like they've never seen them before - animated, all while tapping their way to record profits to save the Scranton Branch from downsizing. Featuring accessible gameplay for all types of players, this narrative idle tapper will give players the chance to unlock and upgrade iconic characters and their desks all the while participating in monthly special events for additional in-game rewards.

COLLECT ICONIC CHARACTERS IN GAME Tap, upgrade, and build desks for favorite characters from the hit NBC comedy The Office , including Prison Mike, Farmer Dwight, Pretzel Day Stanley, and of course, Three Hole Punch Jim, all appearing in animated form for the first time.

RELIVE MEMORABLE EPISODES FROM THE OFFICE [U.S.] Click through memorable episodes in this free-to-play game, like "The Dundies" and "Dinner Party." Take a seat in Michael's office, get in line for Pretzel Day, or spend the weekend at Schrute Farms. Oh, and watch out for Kevin's famous chili! Additional episodes from all nine seasons of the show will be added to the game on a regular basis.

SPECIAL EVENTS In-game events will introduce new versions of characters and more memorable moments, along with weekly and monthly special events inspired by elements from the show.

EARN IN-GAME REWARDS TO KEEP THE BRANCH AFLOAT Manage Dunder Mifflin Scranton with the help of the whole branch! Get new leads and tap away as the in-game rewards start rolling in. Just make sure Michael doesn't spend the surplus on a new plasma TV!

Players can now run the world's best mid-size regional paper company branch in The Office: Somehow We Manage , available now on iOS and Android.

Visual assets for the game, including key art and logos, can be found in the online press kit .

ABOUT EAST SIDE GAMES GROUP

East Side Games Group (formerly operating under the name "LEAF Mobile Inc.") is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio groups entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: Archer: Danger Phone, Bud Farm Idle Tycoon, Cheech & Chong Bud Farm , The Goldbergs: Back to the 80s, It's Always Sunny: The Gang Goes Mobile and Trailer Park Boys Grea$y Money , RuPaul's Drag Race Superstar and T he Office: Somehow We Manage .

We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit: www.eastsidegamesgroup.com and join our online communities at LinkedIn , Twitter , Facebook , and Instagram .

Additional information about the Company continues to be available under its legal name, LEAF Mobile Inc., at www.sedar.com .

ABOUT NBC'S THE OFFICE

Produced by Universal Television in association with Deedle-Dee Productions and Reveille Productions, The Office is a groundbreaking mockumentary television series that follows the daily lives of the employees of the Scranton branch of Dunder Mifflin, a fictional paper company. All nine seasons of the Emmy® Award-winning series are available exclusively on Peacock.

Peacock is NBCUniversal's streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood's biggest studios. In addition, Peacock taps into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language and reality. NBCUniversal is a subsidiary of Comcast Corporation.

ABOUT UNIVERSAL GAMES AND DIGITAL PLATFORMS

Universal's Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. The company's extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com .

Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the proposed transactions described herein. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. These forward-looking statements reflect management's current views and are based on certain expectations, estimates and assumptions which may prove to be incorrect. A number of risks and uncertainties could cause our actual results to differ materially from those expressed or implied by the forward-looking statements, including factors beyond the Company's control. These forward-looking statements are made as of the date of this news release.

SOURCE East Side Games Group

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Asetek, sim racing gear innovator, and sports car championship-winning and esports leader Hardpoint announced an agreement whereby Asetek SimSports™ racing products will be available to try out in sim rigs at International Motor Sports Association (IMSA) endurance race events and will be available to try and purchase in the Hardpoint race shop. As part of the agreement, and as an official sponsor of the Hardpoint esports team, Asetek SimSports™ branding will be prominent during iRacing events.

"What André and the Asetek team have done is uncanny, and something other sim racing gear providers have struggled with – to bring a real racecar feel to sim racing," said Rob Ferriol , President and IMSA driver at Hardpoint. "I am pleased to have this collaboration to bring the experience of driving a real racecar to the racing community - whether sim racers wanting to reach their apex, or real racers training to improve lap speeds."

The racing simulators with Asetek SimSports™ Invicta™ pedals, will be available to try out this season at the IMSA WeatherTech Sportscar Championship race at Virginia International Raceway, Hardpoint's home track, August 26 - 28 , and the 2022 Motul Petit Le Mans, held at Road Atlanta in Braselton, Georgia , October 7 - 9 .

In addition to featuring the Invicta™ pedals, the Hardpoint sim rigs employ Asetek's premium liquid cooling technology to enable a cool stable system that stands the rigors of endless race sessions.

"It is exciting to have this cooperation with Rob and Hardpoint to bring our Invicta™ sim racing pedals to IMSA race events, starting with the WeatherTech Championship, one of the iconic races in the U.S.," said André Sloth Eriksen, founder and CEO of Asetek. "We specifically designed our Invicta™ pedals to provide a real racecar feel, so it is huge to have our pedals in Hardpoint sim rigs in the paddock at these major motorsports events in North America , and now customers can try out and buy our SimSports gear from the Hardpoint shop."

"Added to that, it will be a real thrill to all of us at Asetek to see Asetek SimSports™ kit being put through its paces by the Hardpoint esports team during iRacing events, and to know Asetek liquid cooling technology is enabling immersive experiences on the sim rigs," continued André Sloth Eriksen.

To learn more about Hardpoint Motorsports visit https://www.hardpoint.com/ . To learn more about Asetek SimSports™ and Asetek liquid cooling visit https://www.asetek.com/simsports/ .

About Hardpoint Hardpoint was founded by Rob Ferriol in 2018 with the vision of combining his experience as a successful entrepreneur with his passion for racing. Headquartered at VIRginia International Raceway, the team captured the 2021 Porsche Carrera Cup North America Pro-Am championship in its inaugural season and competes full-time in the IMSA WeatherTech Sports Car Championship in the No. 99 GridRival Porsche 911 GT3 R with co-drivers Ferriol and Katherine Legge , joined by Stefan Wilson for Michelin Endurance Cup races. In 2022, Hardpoint has added the No. 22 Racing To End Alzheimer's Porsche 718 Cayman GT4 RS Clubsport driven by Nick Galante and Sean McAllister in IMSA Michelin Pilot Challenge Grand Sport (GS). More information on Hardpoint can be found at www.hardpoint.com or through its strong social media presence on Facebook, Instagram and Twitter.

About Asetek Asetek (ASTK.OL), a global leader in mechatronic innovation, is a Danish garage-to-stock-exchange success story. Founded in 2000, Asetek established its innovative position as the leading OEM developer and producer of the all-in-one liquid cooler for all major PC & Enthusiast gaming brands. In 2013, Asetek went public while expanding into energy-efficient and environmentally friendly cooling solutions for data centers. In 2021, Asetek introduced its line of products for next- level immersive SimSports gaming experiences. Asetek is headquartered in Denmark and has operations in China , Taiwan , and the United States. www.asetek.com

Media contacts Margo Westfall Asetek Sr. Marketing Manager mwe@asetek.com +1(408)644-5616

Reece White Hardpoint Communications Manager reece.white@hardpoint.com +1(831)383-9426

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Experienced Gaming Executive Increases Depth of AGS Board

AGS (NYSE: AGS) (or the "Company") today announced that David Jacques Farahi has been elected to AGS' Board of Directors, and will serve on the Company's Nominating and Governance, Compensation and Audit committees.

Farahi serves as Executive Chairman of Quick Custom Intelligence since his appointment in 2022. Previously he served as Chief Operating Officer of Monarch Casino & Resort (Nasdaq: MCRI) from 2012 to 2021. Starting his gaming career at Monarch in 1998, Farahi held several additional roles including Director of Investor Relations, FP&A Analyst, as well as numerous positions within the slot and gaming operations departments. From 2004 to 2007 he held various finance industry roles with HSBC Bank PLC in London, Geneva, and New York. Farahi served four terms as President of the Colorado Gaming Association, from 2015 to 2021, where he spearheaded the industry's legislative agenda, including three successful state-wide ballot initiatives. In 2022, Farahi became an Adjunct Professor at Metropolitan State University Denver, teaching an introductory course on gaming and sports book management.

AGS President and Chief Executive Officer David Lopez said, "David is a seasoned industry executive with extensive experience in both the gaming operator and gaming regulator space. He has a proven track record of leading teams to operational improvements, integrating and scaling a substantial acquisition, and effectively communicating with the investment community. We believe his strong industry experience will be extremely valuable as we continue to grow, improve our operational efficiency, and strengthen our relationships with our casino operator partners."

Farahi said, "I have long admired the passion, grit, and ingenuity of the AGS team. Since its inception, AGS has uniquely approached operators as a true partner, developing products from slots to table games and beyond that delight players. I'm honored to be joining their board at such an exciting time for the business. I have tremendous respect for David Lopez , his executive team, and the other board members, and I look forward to collaborating with them to the benefit of our team, customers, and shareholders."

Farahi earned an MBA from Columbia Business School with concentrations in both Real Estate and Finance. He also holds a BA in Economics and International Studies from Northwestern University. He earned Dean's List honors from both institutions.

About AGS AGS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. Our roots are firmly planted in the Class II tribal gaming market, but our customer-centric culture and remarkable growth have helped us branch out to become one of the most all-inclusive commercial gaming equipment suppliers in the world. Powered by high-performing Class II and Class III slot products, an expansive table products portfolio, highly rated social casino, real-money gaming solutions for players and operators, and best-in-class service, we offer an unmatched value proposition for our casino partners. Learn more at playags.com.

AGS Investor & Media Contacts:

Brad Boyer, Senior Vice President Corporate Operations and Investor Relations bboyer@playags.com

Julia Boguslawski, Chief Marketing Officer jboguslawski@playags.com

©2022 PlayAGS, Inc. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc. Solely for convenience, marks, trademarks and trade names referred to in this press release appear without the ® and TM and SM symbols, but such references are not intended to indicate, in any way, that PlayAGS, Inc. will not assert, to the fullest extent under applicable law, its rights or the rights of the applicable licensor to these marks, trademarks and trade names.

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X ROCKER GAMING HAS ANNOUNCED THE EXTENSION OF THEIR LICENSED GAMING CHAIRS AND ROCKERS INTO NORTH AMERICA . THE FIRST ROUND OF PRODUCT, FEATURING THE SPOTLIGHT COLLECTION, IS SET TO LAUNCH LATER THIS MONTH IN PARTNERSHIP WITH WALMART.

- X Rocker ® the global market leaders in gaming chairs and gaming furniture, announced today the expansion of their hugely successful gaming chair license with Nintendo ® . This extended partnership enables X Rocker® to manufacture and distribute officially licensed Super Mario™ branded gaming chairs into North America .

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9029451-x-rocker-super-mario-gaming-chairs/

The line includes X Rocker's globally recognized floor rockers and junior audio gaming chairs, and features popular character artwork from the Super Mario series. The first round of product is set to launch on Walmart.com in the coming weeks and features the full assortment of characters in the Spotlight Collection. Additional X Rocker Super Mario chair collections will be launched at select retailers in the months following.

The X Rocker floor rocker has been around since 2005 when the brand was first launched. With more than 5 million units sold, the foldable, rocking design has been a staple in living rooms and game rooms for more than 15 years.

Measuring 33.5 x 16.1 x 25.5in, the Super Mario Floor Rockers are compact, foldable, and generously padded with a deep foam. The surface is finished with a printed synthetic leather that is crafted for long-lasting use without fading.

Robert McNae , X Rocker CEO comments, "After having an extremely successful launch in the United Kingdom , across Europe and, throughout Australia and New Zealand , we are thrilled to be launching this line of licensed X Rocker gaming chairs to Super Mario fans across North America ."

For more information on the X Rocker Super Mario collection, please visit xrockergaming.com/pages/super-mario .

https://www.linkedin.com/company/x-rocker https://www.instagram.com/xrockergaming https://twitter.com/XRockerGaming https://discord.gg/xrockergaming

As part of the market-leading furniture corporation, Ace Casual Furniture, X Rocker was founded in 2005 to redefine home entertainment with the first ever audio-enabled floor rocking gaming chair. Since the launch, they've become a top brand in gaming furniture. The company has registered several patents and trademarks ranging from folding gaming chairs to LED-integrated gaming furniture. Most recently, X Rocker shocked the industry when they launched the world's first eSports inspired gaming bedroom furniture line, corner-stoned by the BattleBunk Gaming Bed.

North America , Latin America & Licensing: Samantha Thompson Brand Manager, Ace Casual Furniture | X Rocker Gaming sthompson@acecasual.com www.xrockergaming.com

United Kingdom , Europe , Australia , New Zealand : Craig Thirkell Commercial Director, Ace Casual Ltd. | X Rocker Gaming Craigt@xrockeruk.com www.xrockeruk.com

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The high-quality GO Karts will help patients in long-term care deal with stress through gaming

GameAbove and Gamers Outreach have gifted 12 Gamers Outreach Karts (GO Kartsportable gaming kiosks) to Trinity Health St. Joseph Mercy Ann Arbor and Trinity Health St. Joseph Mercy Oakland hospitals. The two organizations visited the Ann Arbor location on Thursday, June 23, 2022 for a special ribbon-cutting ceremony and to welcome the new gaming kiosks.

Gamers Outreach builds the GO Karts specifically for hospitals—offering a form of recreation to kids and young adults in inpatient care. With this gift to Trinity Health's Ann Arbor and Oakland hospitals, the groups have expanded use of the GO Karts to also serve patients in the ERs and adult inpatient units. The hospitals combined have more than 1,000 beds and have been longtime health care leaders in their respective communities. GameAbove's contributions will help the two medical campuses provide a safe, engaging way to relieve the stress of ER visits and longer hospital stays, reduce feelings of isolation, and provide therapy in the form of video gaming.

"Gamers Outreach has made a significant impact in many lives. GameAbove is excited to help bring their innovative gaming solution to more patients in Michigan ," says GameAbove advisory board member Chris Kaufman . "Trinity Health St. Joseph Mercy Ann Arbor continues to play a pivotal role at EMU and in Ypsilanti—two special communities we advocate for through our mission."

GameAbove is a team of enthusiastic EMU alumni who have supported other impactful alumni-led organizations, including Gamers Outreach. GameAbove's donations to the organization's annual Gamers for Giving fundraiser included GO Karts provided to hospitals of its choice. GameAbove's ongoing partnership with EMU and presence throughout southeast Michigan aligned with the selected hospitals.

"We are grateful for this philanthropic investment from our friends at Gamers Outreach, GameAbove and EMU," says Alonzo Lewis , president, Trinity Health St. Joseph Mercy Ann Arbor and Livingston . "A hospital stay can be a stressful experience for anyone and especially for children and adolescents. These Gamers Outreach Karts are a welcome creative outlet to help improve the patient experience and contribute to physical and emotional healing."

Michigan -native and EMU graduate Zach Wigal founded Gamers Outreach. The organization hosts its annual Gamers for Giving fundraiser at the EMU Convocation Center (now George Gervin GameAbove Center) and started distributing GO Karts in 2009. The non-profit organization has since delivered kiosks to more than 360 hospitals across the world. The devices impact as many as 4 million patients each year. "Gamers Outreach truly appreciates GameAbove's support in our mission," said Wigal. "We also thank Trinity Health for partnering with us and allowing us to offer this form of wellness and entertainment to their patients."

Gamers Outreach plans to bring the Gamers for Giving fundraiser back in person in March 2023 at the George Gervin GameAbove Center.

GameAbove at EMU's primary focus is to help shape, inspire and support the current and future students at Eastern Michigan University by reaching new heights in learning through transformation and inspiration in the educational experience. GameAbove aspires to help improve the higher education experience by exploring and supporting innovative financial models to sustain universities, enhancing the campus environment, elevating athletics, promoting pioneering academic programs, and creative giving within the community. To learn more, visit www.gameabove.com .

Gamers Outreach is a 501(c)(3) charity that empowers hospitalized families through video games. The organization is on a mission to build a world where play is easily prioritized alongside research and treatment. To date, Gamers Outreach programs enable over 4 million gaming experiences across more than 360 healthcare facilities each year. Being in a hospital can be scary and isolating, but video games help inspire joy and connection. Through equipment and software, Gamers Outreach is helping kids in hospitals gain access to activities and do what kids do best - be themselves.

Trinity Health Michigan is a leading health care provider and one of the state's largest employers. With more than 24,000 full-time employees serving 29 counties, Trinity Health Michigan is composed of eight hospitals located in Ann Arbor , Chelsea , Grand Rapids , Howell , Livonia , Muskegon , Pontiac and Shelby . The health system has 2,233 beds and 5,290 physicians and advanced practice providers. With operating revenues of $4.1 billion , Trinity Health Michigan returns $175.6 million back to their local communities each year. Together with numerous ambulatory care locations, three home health and hospice agencies and 22 senior living communities owned and/or operated by Trinity Health, Trinity Health Michigan provides the full continuum of care for Michigan residents.

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Company Expands Gaming Division, Eden Games , with Key Hires and Marketplace Partnerships

Magic Eden ("the Company"), the leading destination for NFTs, today announced the launch of Magic Ventures, a venture arm that will focus on investing in Web3 Games. Alongside the launch of Magic Ventures, the Company also announced the expansion of its gaming division, Eden Games through the onboarding of several key hires and new partnerships.

Web3 games will be an on-ramp for millions of users to blockchain, but gaming and metaverse projects remain in their nascent stage. The launch of Magic Ventures and the appointment of Tony Zhao as its Head of Gaming Investments will allow Magic Eden to invest in promising games and gaming infrastructure, which will bolster the growth of Web3 gaming. Prior to joining Magic Eden, Tony was a key member of the Business Development and Investment team for Tencent Games, where he focused on investing in up-and-coming games, acquiring world-class studios, and forming strategic partnerships across the entire Tencent Games portfolio.

Jack Lu , CEO of Magic Eden, commented on today's news, "The world of gaming is a massive market that has just started to venture into the world of Web3. We intend to deepen our relationships with both gamers and game developers alike to champion the future of games on the blockchain. With Magic Ventures, we are excited to invest in the next wave of creativity and innovation in Web3 gaming."

Tony joins Yoonsup Choi , Harrison Chang , and Matt Biamonte , who all bear deep knowledge in Web3 games through their respective backgrounds in professional gaming and Esports. Yoonsup and Harrison are championship-caliber former League of Legends and Fortnite players; and along with Matt, have all individually launched NFT projects. The trio's intimate knowledge of both traditional gaming and NFTs will provide developers the dedicated advisory and operational support needed for go-to-market success.

Alongside the establishment of gaming investments arm Magic Ventures, Eden Games has also finalized partnerships to power marketplaces for games including, but not limited to, Aurory, Genopets, Mini Royale: Nations, Nekoverse, Remnants, Yaku, Halfwish, VBA, and Sugar Realm. Magic Eden intends to continue building out a suite of essential tooling and services for games to enable developers to focus on building gameplay, rather than worrying about blockchain tech.

Mr. Lu continued, "With the hiring of Tony, Harrison, Yoon, and Matt, we are building a strong foundation from which we can continue to collaborate with exciting innovators in the Web3 gaming ecosystem. Eden Games is a fast-growing sector of our business and we're excited to continue its development."

Eden Games has ushered in over 50 games and seen over 310,000 users mint or trade gaming-related NFTs on the Company's marketplace. Since inception, the marketplace has seen 21.2M SOL traded on secondary markets. In June, Magic Eden represented over 92% of all gaming NFTs traded on Solana. Magic Eden is excited to build the top Web3 gaming-compatible NFT platform enabling game developers to execute on their project vision and players to discover new games and connect across other digital cultures.

Magic Eden is the leading community centric NFT marketplace and your destination for discovery, expression, and ownership across digital cultures. Led by former crypto, tech, and hospitality leaders, Magic Eden is driving the next billion users to Web3 by providing a user-friendly platform equipped with powerful minting and trading solutions. Magic Eden brings dynamic cultural moments onto the blockchain, empowering users across thousands of communities to create, discover and collect unique NFTs. For more information, please visit www.magiceden.io .

Media Contact Dillon Arace M Group Strategic Communications (on behalf of Magic Eden) 315.512.6886 press@magiceden.io

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Dignitas Fortnite Fans Will Be Treated to New Content Series and The Flavor Brawl Competitive Event

Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), announces a new partnership between its Fortnite Collective and MIKE AND IKE®, a leading candy brand aiming to power up the gaming community through sweet treats and next level moves. The MIKE AND IKE® brand will become the Official Candy Partner of Dignitas Fortnite, marking the first-ever Fortnite-focused partnership for Dignitas.

MIKE AND IKE® will be the exclusive candy partner of Dignitas' Fortnite Collective and will sponsor a variety of new fan-focused content including a new 'Sweet Plays' TikTok series, an 'In The Mix' video series, and an upcoming competitive 'Flavor Brawl' event. Each of these will feature fan-favorite members of the Dignitas Fortnite Collective, including Piero "pgod" Ramirez, Lucas "Dukez" Cardenas, Matthew "Mero" Faitel, Tyla "Tyla" Decker, Amber "AlarmingAmber" Pettinato. Fans of the Dignitas Fortnite crew can expect a packed slate of new content, stream experiences, and MIKE AND IKE® rewards.

"MIKE AND IKE® candies are a fruity, chewy staple for gamers of all ages," said Deb Turoczy, Sr Manager Consumer Engagement, Just Born Quality Confections. "We are excited to be the Official Candy Partner of Dignitas Fortnite and continue to strengthen and grow our presence in the gaming and esports community."

"Our goal with Dignitas Fortnite has been to align with partners that are flavorful and additive to the gaming space as a whole," said John Spiher , SVP of Partnerships, Dignitas. "We couldn't be happier to work alongside MIKE AND IKE® as our first Fortnite-specific partner. They add a sweet new aspect to all we are building in the Fortnite space and are as dedicated to serving this community as we are."

Fans can tune in this Thursday, July 14th , for an exclusive MIKE AND IKE® stream with Piero "pgod" Ramirez on Twitch.tv/pgod and watch for a chance to win MIKE AND IKE® products, Fortnite V-Bucks, Dignitas gear, and more.

Follow @MIKEANDIKE and @DignitasFN on Twitter for updates on 'Sweet Plays,' 'In The Mix,' 'Flavor Brawl,' and more details on this partnership.

Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people's lives. Just Born is the maker of some of America's most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. In 1923, the founder, Sam Born , opened a small candy shop in Brooklyn, New York , where he marketed the freshness of his daily-made candy with a sign that declared, " Just Born ." Together with Born's brothers-in-law, Irv and Jack Shaffer , the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work. For more information, please visit www.justborn.com Follow us: facebook.com/JustBornInc , twitter.com/JustBornInc .

MIKE AND IKE® Candies have been a fan favorite for over 80 years! Experience the sweet taste of fruity chewy candy with MIKE AND IKE® Original Fruits, bursting with five fun flavors, including: Cherry, Lemon, Lime, Orange, and Strawberry. It's fruity, it's chewy, it's FRUCHEWY!®. Or try our other assorted varieties of MIKE AND IKE® including TROPICAL TYPHOON®, BERRY BLAST®, Mega Mix , Mega Mix SOUR! and many more.

Since its formation in 2003, Dignitas has established itself as one of the most successful esports organizations in the world, amassing 18 World Championships across multiple gaming titles. In September 2016 , Dignitas was acquired by the NBA's Philadelphia 76ers of Harris Blitzer Sports & Entertainment (HBSE), a diverse, global portfolio of sports and entertainment franchises and properties that includes the Philadelphia 76ers (NBA), New Jersey Devils (NHL) and more. Dignitas is the esports organization within New Meta Entertainment, Inc. (NME), a new media sports and entertainment company founded in May 2019 by an investor group that includes HBSE, Susquehanna International Group and Delaware North, among others. Dignitas currently fields teams in four of esports' largest and most popular games: League of Legends, Fortnite, VALORANT, and Rocket League. In 2021, NME launched Raidiant, a first-of-its-kind, esports team agnostic, platform to empower women in gaming through resources and events. With content studios and player wellness facilities in Greater New York City and Los Angeles , and infrastructure in Europe , NME is a global leader dedicated to esports athletes, digital influencers, and entertainment game-changers.

"THIS IS IN NO WAY SPONSORED, ENDORSED, OR ADMINISTERED BY, OR OTHERWISE ASSOCIATED WITH, EPIC GAMES, INC. THE INFORMATION PLAYERS PROVIDE IN CONNECTION WITH THIS EVENT IS BEING PROVIDED TO EVENT ORGANIZER AND NOT TO EPIC GAMES, INC."

Media Contact: Jen Franklin 4152350678 340339@email4pr.com

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